In essence, social selling is a derivative of social media marketing and networking. It is a process of building a social network of potential clients and creating a one-on-one relationship with them through social media platforms like Facebook, Twitter, and LinkedIn.
Basically, it’s all about connecting to social media users and establishing trust and rapport by answering their queries. And it’s not just about answering their questions because you also have to present yourself in such a way that social media users will see you as an “expert” and that you can deliver the thing you offer to them.
Addressing customer queries one by one is the main reason why social selling is effective in converting prospects into clients. And while you’ll have to exert more effort on this marketing approach, most experts agree this is the most practical strategy to do to help your business thrive at the time of the health emergency.
To be more specific, try to determine which social media platform your prospects are using so you’ll be able to engage with them more effectively.
While engaging with social media users, you also need to back up everything that you say by demonstrating your expertise in your field of business and write pieces of content that will draw interest from your target audience.
And the way to this is by optimizing your business profile, creating a corporate page on social media instead of using a personal account in communicating with prospects, and to ensure all the generated content is free from spelling or grammar errors.