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4 Tips In Which Businesses Can Leverage On Social Selling During The COVID-19 Outbreak

social selling covid outbreak

In essence, social selling is a derivative of social media marketing and networking. It is a process of building a social network of potential clients and creating a one-on-one relationship with them through social media platforms like Facebook, Twitter, and LinkedIn.

Basically, it’s all about connecting to social media users and establishing trust and rapport by answering their queries. And it’s not just about answering their questions because you also have to present yourself in such a way that social media users will see you as an “expert” and that you can deliver the thing you offer to them.

Addressing customer queries one by one is the main reason why social selling is effective in converting prospects into clients. And while you’ll have to exert more effort on this marketing approach, most experts agree this is the most practical strategy to do to help your business thrive at the time of the health emergency.

To be more specific, try to determine which social media platform your prospects are using so you’ll be able to engage with them more effectively.

While engaging with social media users, you also need to back up everything that you say by demonstrating your expertise in your field of business and write pieces of content that will draw interest from your target audience.

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And the way to this is by optimizing your business profile, creating a corporate page on social media instead of using a personal account in communicating with prospects, and to ensure all the generated content is free from spelling or grammar errors.



Why Cybersecurity Bootcamp Is Necessary For Raising Employee Awareness

cybersecurity bootcamp necessary

Learn more as we are going to tackle reasons as to why cybersecurity bootcamp is necessary for raising employee awareness on cyberattacks in today’s tech guide.

Why Is Cybersecurity Bootcamp Important Now?

Neglectful vendors, third-party vendors, and contractors are the main cause of half of all the enterprise data breaches. And it’s a very alarming statistic for something that doesn’t represent intent.

Here are some reasons why cybersecurity bootcamp is important:

A More Secured Way To Do Remote Work

Working outside the confines of an office room is more prevalent these days. But the thing, unsafe telecommuting practices can also lead to possible data breaches.

This includes creating a strong password based on the company’s standards, implement access-only applications, and using core software and applications based on the organizational whitelist.

Final Thoughts

Overall, requiring your workforce to undergo cybersecurity bootcamp training hones your employees’ awareness to be mindful of the dos and don’ts of handling the company’s digital data.

It doesn’t really matter how good the intention of an employee is because they are still prone to skip IT protection protocols and mistakes because they are either tricked by the hacker to believe that there is no existing protocol to follow

That’s why employees should be educated with best-practices and liabilities involved while doing remote work so they will know what to do should they access the company’s data from another location.

To Identify The Types Of Cyberattacks That Are Targeting Incautious Employees

Undergoing awareness training teaches employees to identify the following cybersecurity threats and avoid them:Phishing (scamming employees to download tainted materials or click malicious links)Malware email attacksFileless attacks (the vulnerability of a software or application to threats due to lack of updates)Unitended disclosure of information (sending data to wrong places)Improper disposal of hard copies of files containing sensitive informationAccidental deletion of important files

To Educate The Employees About The Preventive Measures They Must To Do Prevent Compromising Sensitive Organizational Files



The Best Practices For Technical SEO

best practices technical SEO

For those who are not really familiar with how Google ranks websites, allow us to explain it even further. Search engines like Google send web crawlers called “bots” or “spiders” to different pages on your site. These crawlers collect information so they can index your site and rank it in Google.

So basically, technical optimization ensures your website infrastructure is optimized to get better search engine rankings

What Are The Best Practices You Need To Follow?

Now we have already established how technical SEO works, let us now proceed on the best practices you need to follow to have a full-optimized website:

1. Specify A Domain – You need to choose a domain name for your website. In doing so, you are instructing Google to display the variation of the domain you want to use for the entire lifetime of your site.

For example: https://www.domainnameofyourwebsite.com

Now it doesn’t really matter if you include “www” or not.

Other Important Considerations – And finally, here are the rest of the best technical SEO practices you need to follow: Add breadcrumb menusStructure SEO and data markupCheck canonical URLsOptimize 404 pageOptimize XML sitemapAdd SSL to turn your website into “HTTPS”Optimize website speedMake your website mobile-friendlyUse AMP

If you can't implement these changes by yourself, you can try buying an on-page SEO services in marketplaces like Fiverr or Konker or you can also hire a freelancer to do this for you